Change begins with the right people

Data driven but people focused… leads by listening… global speaker and trainer on behavior change marketing… tapped to lead national Blue Ribbon Panels on emerging road safety issues… chief culture keeper… International Social Marketing Association board member

Former Wall Street Journal reporter turned marketer … led original “truth” antismoking effort… frequent speaker across globe on social marketing… member of Social Marketing Quarterly editorial board… lots of creative awards (Silver Anvil, Emmy, Gold Davey, etc.)… too eager to share CrossFit workout exploits

Executive creative director who grew up in design… developed our behavioral-focused branding methodology… honored nationally for explanatory graphics… strategy lead on numerous healthy child initiatives… mother of a pandemic baby… art school grad who is also skilled in math and finance

Former journalist and word nerd turned behavioral science geek… got a second master’s degree at the London School of Economics just for fun… responsible for a successful healthy marriage campaign called I Hate Him So Much… leads team of behavior change strategists and planners.

Creative talent with midwest roots and left-coast experience… hosts “Blooming in Black” podcast… authored award-winning TV spots… strategy lead on health and environment projects… member of International Social Marketing Association… only child who has owned over 50 pets in her lifetime

Over 50 published peer-reviewed articles and chapters… numbers nerd with borderline unhealthy affection for data and statistical analysis… energetic, if often frustrated, fantasy sports enthusiast… projects range from promoting health insurance to increasing awareness of heatwaves… dance dad of three… can carry on entire conversations using only quotes from Seinfeld, Hoosiers, or The Lord of Rings Trilogy

Reputation for bringing clarity (and sanity) to complex media buys… has led multi-million dollar campaigns across more verticals than he can count on one hand… blends deep media expertise with analytics, finance, and operations to make media perform at scale… die-hard UConn basketball fan who’s witnessed two national titles firsthand… Covid nomad who’s lived in NYC, Delaware, Colorado, Rhode Island and now Maryland.

Builds digital tools and systems that make complex topics feel more manageable… drawn to messy problems and user-centered solutions… computer science grad from the University of Mary Washington… stays active running, lifting, and biking… GM for an ongoing D&D campaign when he slows down