Change begins with the right people

Our fearless leaders

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Peter Mitchell

Principal + Chief Creative Officer

Former Wall Street Journal reporter turned marketer … led original “truth” antismoking effort… frequent speaker across globe on social marketing… member of Social Marketing Quarterly editorial board… lots of creative awards (Silver Anvil, Emmy, Gold Davey, etc.)… too eager to share CrossFit workout exploits

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Christene Jennings

Principal + COO

Data driven but people focused… chief culture keeper… global speaker and trainer on behavior change marketing… tapped to lead national Blue Ribbon Panels on emerging traffic safety issues… met husband at punk show as a teenager… International Social Marketing Association board member & professional development chair

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Karen Ong Barone

Principal + Executive Creative Director

Executive creative director who grew up in design… developed our behavioral-focused branding methodology… honored nationally for explanatory graphics… strategy lead on numerous healthy child initiatives… mother of a pandemic baby… art school grad who is also skilled in math and finance

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Sara Isaac, MSc

Principal + Director of Strategy and Planning

Former journalist and word nerd turned behavioral science geek… got a second master’s degree at the London School of Economics just for fun… responsible for a successful healthy marriage campaign called I Hate Him So Much… leads team of behavior change strategists and researchers… editor and lead writer of the blog

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Meisha Thigpen

Creative Director

Creative talent with midwest roots and left-coast experience… hosts “Blooming in Black” podcast… authored award-winning TV spots… strategy lead on health and environment projects… member of International Social Marketing Association… only child who has owned over 50 pets in her lifetime

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Aaron Metzger, PhD

Researcher Director

Over 50 published peer-reviewed articles and chapters… numbers nerd with borderline unhealthy affection for data and statistical analysis… energetic, if often frustrated, fantasy sports enthusiast… projects range from promoting health insurance to increasing awareness of heatwaves… dance dad of three… can carry on entire conversations using only quotes from Seinfeld, Hoosiers, or The Lord of Rings Trilogy

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Mike Reddy

Director of Advocacy

Economist turned restless political operator… crafted policy at all levels of government… still forced to drive Biden campaign bus across Wisconsin… believes it’s time for the advocacy field to be disrupted … would eliminate hiking from human behavior

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Maggie Lawrence

Digital Strategist

Native Floridian and nonprofit do-gooder turned paid media negotiator for good causes… leads agency’s media buying practice… knows lots of scary things about Facebook… League of Women Voters of Florida board member… obsessed with cats before it was cool… SSDGM

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Justin Higgs

Lead Developer

Self taught creative technologist… lover of all animals and critters… crypto keeper… pho enthusiast… voted best hair by his coworkers… skilled with a pencil, mouse, knife… loves a good cheese race