Change begins with the right people

Our fearless leaders

Peter Mitchell

Principal + Chief Creative Officer

Former Wall Street Journal reporter turned marketer … led original “truth” antismoking effort… frequent speaker across globe on social marketing… member of Social Marketing Quarterly editorial board… lots of creative awards (Silver Anvil, Emmy, Gold Davey, etc.)… too eager to share CrossFit workout exploits

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Christene Jennings

Principal + COO

Data driven but people focused… chief culture keeper… global speaker and trainer on behavior change marketing… tapped to lead national Blue Ribbon Panels on emerging traffic safety issues… met husband at punk show as a teenager… International Social Marketing Association board member & professional development chair

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Karen Ong Barone

Principal + Executive Creative Director

Executive creative director who grew up in design… developed our behavioral-focused branding methodology… honored nationally for explanatory graphics… strategy lead on numerous healthy child initiatives… mother of a pandemic baby… art school grad who is also skilled in math and finance

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Sara Isaac, MSc

Principal + Director of Strategy and Planning

Former journalist and word nerd turned behavioral science geek… got a second master’s degree at the London School of Economics just for fun… responsible for a successful healthy marriage campaign called I Hate Him So Much… leads team of behavior change strategists and researchers

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Meisha Thigpen

Creative Director

Creative talent with midwest roots and left-coast experience… hosts “Blooming in Black” podcast… authored award-winning TV spots… strategy lead on health and environment projects… member of International Social Marketing Association… only child who has owned over 50 pets in her lifetime

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Aaron Metzger, PhD

Researcher Director

Over 50 published peer-reviewed articles and chapters… numbers nerd with borderline unhealthy affection for data and statistical analysis… energetic, if often frustrated, fantasy sports enthusiast… projects range from promoting health insurance to increasing awareness of heatwaves… dance dad of three… can carry on entire conversations using only quotes from Seinfeld, Hoosiers, or The Lord of Rings Trilogy

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Rob Wood

Lead Developer

Software dev guru much too careful to post a headshot on the web … inventor-in-chief for our digital products … started with giants like Netflix and glad to be using those skills for good … … fueled by coffee and a love of elegant code … when not pounding a keyboard is likely to be strumming a guitar… proud to have a son who can learn from all his mistakes

Featured staff

Phil Powers

Financial Analyst

We work with a lot of different organizations — other companies, governments, nonprofits and foundations — and you know what they all have in common? They all like the accounting and contractual stuff in perfect order. And we really, really, really enjoy getting paid. That’s where Phil Powers comes in.

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John Evans

Web Developer

A man of multitudes, John can make a website look good, write and perform an indie song, and pun you into a smile. Whether he’s coding or being the comic relief, John will make you and your wild ideas feel welcomed. We like him a lot.

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Chris Mantzanas

Associate Creative Director

Chris Mantzanas is a quiet but forceful creative leader in our Florida office, an Associate Creative Director with over 20 years of design experience and a whiz-bang website designer who led the effort to design this very website. The problem is he doesn’t look like an Associate Creative Director.

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Thomas Weakley

Senior Designer

For someone who loves aliens, horror, dinosaurs, and BMXing, Thomas creates some of the most lovable and appealing illustrations and animated characters. You can’t (and don’t want to) pigeonhole Thomas.

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