A fill-in-the-blank template for planning your own behavior change marketing campaign — from setting measurable objectives centered on target actions (not just awareness or knowledge) to evaluating whether you moved the needle on your behavioral goals. The template will help make sure your marketing plan: Incorporates your situational analysis and insights gleaned from research, including a list of major challenges and major assets. Identifies target actors, their need-states, the target behavior and what behavioral determinants you are leveraging. Is implemented effectively with a campaign timeline, including roles and responsibilities.

This quick reference tool supports any type of work that involves driving action. It categorizes common behavioral determinants into three groups: those that make actions more fun, easy and popular. (Yes, we love this approach so much we named a blog after it.)

A step-by-step guide to developing your own behavior change marketing campaign — from selecting the right target actions and actors to leveraging common behavioral determinants. Intended for communications professionals eager to harness the power of behavioral science and user design. This guide will help you: Apply a behavior change marketing methodology so your campaigns trigger people to act. Invigorate existing communication efforts by activating new behavioral levers. Structure a smarter Request for Proposal (RFP) to solicit help from professional agencies.

A behavior-based process in 4 steps to frame key messages in new ways that expand your spheres of influence. Engage the unengaged and recruit unexpected allies through ally acquisition.