Aaron has more than 13 years of experience in social science research, including a wide array of qualitative and mixed-methods research. At Marketing for Change, he supports multiple consumer research projects for the Centers for Medicare and Medicaid Services, providing research design and implementation for projects designed to improve consumer decision-making when enrolling in Medicare health plans, and oversees research for outreach and communications to encourage enrollment in the Nevada’s Silver State Health Insurance Exchange. Other clients include the Atlantic Council and the Gates Foundation. Before joining Marketing for Change, Aaron was an associate professor of Developmental Science at West Virginia University and the lead researcher on projects funded by both private and government agencies such as the National Science Foundation and The John Templeton Foundation. His research efforts have resulted in over 50 peer-reviewed journal articles and book chapters, many of which focused specifically on the individual and contextual factors that impact health-related behaviors. Additionally, he has conducted research on the ways in which misunderstandings about aging and disease vulnerability predict agest behavior toward older people. Aaron holds a BA in Psychology from Hamline University, and an MS and PhD in Developmental Psychology from the University of Rochester.