A former journalist who is fascinated with the forces that drive human behavior, Sara is skilled at the art and science of behavior change marketing, communications and advocacy. At Marketing for Change, Sara leads our team of behavior change project managers, who ensure our client work stays on strategy and meets the behavioral bottom line. Sara has led some of our most talked about campaigns, including IHateHimSoMuch.com, a healthy marriage initiative for a social services agency, and BeFloridian.org, an environmental campaign that encouraged Tampa Bay residents to “protect fun” by reducing fertilizer runoff into local waterways. She has worked with the John D. and Catherine T. MacArthur Foundation to address education inequality by transforming our nation’s urban centers into Cities of Learning; with the U.S. Environmental Protection Agency to reduce tension at a Pennsylvania Superfund site; and to help residents and businesses in Santa Monica, Calif., reduce their water consumption by 20%. Sara is an experienced focus group moderator, whose clients include the U.S. Centers for Medicare and Medicaid Services, The Health Trust of San Jose, Calif., and the Winter Park Health Foundation of Florida. Her research background helps her develop targeted strategy and content creation for distinct audience segments. Sara holds a bachelor’s degree from the University of California at Davis, a master’s in International Relations from the Johns Hopkins University School of Advanced International Relations, and a master’s in Behavioral Science at the London School of Economics.