Marketing for Change has conducted consumer research for federal and state health insurance enrollment projects for two decades. Our findings have consistently reinforced one essential rule: cost matters most, no matter what. But this year, our data is showing an important shift in the enrollment landscape. In 2026, cost isn’t…

Marketing for Change has conducted consumer research for federal and state…

For the past several years, Marketing for Change has been working with a behavioral health authority in Central Maryland to develop a research-informed outreach campaign to encourage local use of the new 988 suicide prevention crisis line. One surprising finding from our work: putting suicide and crisis front and center…

For the past several years, Marketing for Change has been working…