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How to Fight Misinformation Without Making It Worse

I’ve weathered hurricanes in Orlando for 20 years, and Milton was the biggest to head our way. Starting about 48 hours prior, as warming oceans blew Milton up into an unexpectedly monstrous storm, the drumbeat of hysteria began. Friends and family from around the world reached out to check on…

I’ve weathered hurricanes in Orlando for 20 years, and Milton was…

6 MIN READ
The Surgeon General Just Sounded the Alarm – Parents Are Not Okay. Our Public Health Marketing Needs to Change Accordingly.

Parents in our society are not okay. I’m a parent. I’m…

You’ve Jumped off the Knowledge Train. How Do You Sell It up the Chain?

We often talk to you about awareness campaigns like we’d talk…

5 MIN READ
You Really Don’t Know

Next time you catch yourself saying, “I know you [think /…

5 MIN READ
How the Pandemic Changed Public Health Marketing

We live in an era where you can say “remember the…

Why You Need Me on Your Team

I am an older adult. It shouldn’t be hard to write…

2 MIN READ
How to Design a Better How

Most social good campaigns involve asking someone to change something. Eat…

3 MIN READ
Love Us, Hate Them

As humans, we are driven to be part of an in-group.…

4 MIN READ
How to Use Social Norms in Your Next Behavior Change Campaign

The rebel in us may not want to believe it, but…

5 Key Behavioral Insights for 988 Mental Health Outreach

For the past several years, Marketing for Change has been working…

6 MIN READ
Looking to Spark Change? Make an Offer. And Make It a Good One.

If you or your organization are in the field of sparking…

5 MIN READ
Boost Your Behavior Change Savvy With Our Best Blogs From 2023

Want to be a smarter change agent? Marketing for Change has…

1 MIN READ
Use the “Friday Night” Question to Make Better Content

A large part of my job is looking at content before…

6 MIN READ
Boo! Fear Campaigns – When Do They Work?

If you do drugs you will become an addict and die. …

Why We Really Do Need to Reinvent the Wheel

Maybe you’ve been there: On the brink of a brainstorming session,…

3 MIN READ
You Are Naive and It’s a Problem

No matter how sophisticated you think you are, you are still…

3 MIN READ
How Narrow Should My Audience Be?

I’ve talked a lot recently about narrowing your audience. And rightfully…

Climate Fatalism Is a Problem. Here’s What You Can Do to Help.

At the Change 2023 social marketing conference last month in Brisbane, Australia, a worrisome topic popped up: How can we combat climate fatalism?  The outlook, admittedly, looks dismal. The Doomsday Clock is set to 90 seconds to midnight. The weather weirding scientists predicted decades ago is our new, never-normal normal.…

At the Change 2023 social marketing conference last month in Brisbane,…

5 MIN READ

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