We often talk to you about awareness campaigns like we’d talk to a friend about her “bad boy” phase. We’ve warned you of its shortcomings. We’ve talked through tips. And we’ve certainly let you know that you can do better (because you’re a catch, okay?). But that might not be enough…

We often talk to you about awareness campaigns like we’d talk…

Maybe you’ve been there: On the brink of a brainstorming session, someone asks you to stop. Hold on, they say. New ideas are not necessary. Others have worked on this same problem. “We don’t want to reinvent the wheel,” they argue. But don’t we? This short blog is my argument…

Maybe you’ve been there: On the brink of a brainstorming session,…