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Psychological Profiles of America’s Uninsured and the Messages that Work for Them

Getting uninsured Americans to purchase health insurance from the country’s public health insurance exchanges is a win-win. Insurance helps people get and stay healthy along with protecting their finances. It also cuts a “hidden healthcare tax” by reducing uninsured Americans’ reliance on the emergency room – the most-expensive health care…

Getting uninsured Americans to purchase health insurance from the country’s public…
Aaron Metzger, Ph.D.
11 MIN READ
What Gets the Uninsured to Buy Health Insurance? A Look at the Decision-Making Journey

Last week, we wrote about how cost is THE factor in…
Aaron Metzger, Ph.D.
7 MIN READ
When Cost is THE Conversation: What You Need to Know for 2026 Health Insurance Outreach

Marketing for Change has conducted consumer research for federal and state…
Aaron Metzger, Ph.D.
5 MIN READ
AI Companions Are Here. And They’re a Risk to Suicidal Youth.

If you or someone you know needs emotional support, you can…
Kate Merkley
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Sara Isaac
4 MIN READ
Why We Need to Kick the Negative Campaign Habit

Speed kills. Alcohol gives you Alzheimer’s. Our climate is hurtling towards…
Sara Isaac
2 MIN READ
What Missouri’s Election Results Can Teach Us About Changemaking at the Local Level

The Internet is teeming with post-election think pieces. Analyses of why…
Meisha Thigpen
3 MIN READ
How to Fight Misinformation Without Making It Worse

I’ve weathered hurricanes in Orlando for 20 years, and Milton was…
Sara Isaac
6 MIN READ
The Surgeon General Just Sounded the Alarm – Parents Are Not Okay. Our Public Health Marketing Needs to Change Accordingly.

Parents in our society are not okay. I’m a parent. I’m…
Karen Ong Barone
5 MIN READ
You’ve Jumped off the Knowledge Train. How Do You Sell It up the Chain?

We often talk to you about awareness campaigns like we’d talk…
Meisha Thigpen
5 MIN READ
You Really Don’t Know

Next time you catch yourself saying, “I know you [think /…
Sara Isaac
5 MIN READ
How the Pandemic Changed Public Health Marketing

We live in an era where you can say “remember the…
Karen Ong Barone
4 MIN READ
Why You Need Me on Your Team

I am an older adult. It shouldn’t be hard to write…
Sara Isaac
2 MIN READ
How to Design a Better How

Most social good campaigns involve asking someone to change something. Eat…
Meisha Thigpen
3 MIN READ
How to Use Social Norms in Your Next Behavior Change Campaign

The rebel in us may not want to believe it, but…
Karen Ong Barone
4 MIN READ
5 Key Behavioral Insights for 988 Mental Health Outreach

For the past several years, Marketing for Change has been working…
Sara Isaac
6 MIN READ
Looking to Spark Change? Make an Offer. And Make It a Good One.

If you or your organization are in the field of sparking…
Meisha Thigpen
5 MIN READ
Boost Your Behavior Change Savvy With Our Best Blogs From 2023

Want to be a smarter change agent? Marketing for Change has…
Sara Isaac
1 MIN READ
Love Us, Hate Them

As humans, we are driven to be part of an in-group. To feel part of a social collective bigger than ourselves. It makes sense. Our ancestors relied on their peeps for more than liking their social posts. Having a tribe was a matter of survival. We instinctively draw a dividing…

As humans, we are driven to be part of an in-group.…
Sara Isaac
4 MIN READ

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Use the “Friday Night” Question to Make Better Content

A large part of my job is looking at content before…
Meisha Thigpen
6 MIN READ
Climate Fatalism Is a Problem. Here’s What You Can Do to Help.

At the Change 2023 social marketing conference last month in Brisbane,…
Sara Isaac
5 MIN READ
Boo! Fear Campaigns – When Do They Work?

If you do drugs you will become an addict and die. …
Karen Ong Barone
3 MIN READ
Why We Really Do Need to Reinvent the Wheel

Maybe you’ve been there: On the brink of a brainstorming session,…
Peter Mitchell
3 MIN READ
You Are Naive and It’s a Problem

No matter how sophisticated you think you are, you are still…
Sara Isaac
3 MIN READ
How Narrow Should My Audience Be?

I’ve talked a lot recently about narrowing your audience. And rightfully…
Karen Ong Barone
6 MIN READ
Is Your Research Lying?

Consumer research is dangerous.  We all know the upside — how…
Peter Mitchell
3 MIN READ
Do You Want Dialogue — Or Just to Be Proven Right?

I have yet to meet a human being who loves to…
Sara Isaac
2 MIN READ
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