The Insights Center features ideas, tools and resources on applying behavioral science to causes worth caring about. It includes the tools and thinking developed over nearly two decades of building behavior change campaigns and products. We hope they help you and your cause with the art and science of using behavior to spark real change.
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Christene Jennings
Principal + CEO
Christene has used her drive for efficient processes to help grow the agency from a small startup to a full service creative firm. Christene is laser-focused on driving performance measures that ensure we do good work for our clients that do good for the world. Since joining Marketing for Change in 2006, Christene has led environmental, safety and public health campaigns for clients including the Centers for Disease Control and Prevention, Safe Kids Worldwide, the American Academy of Pediatrics, and the U.S. Environmental Protection Agency. With expertise in road safety, Christene has spearheaded break-through projects that move away from the crowded risk-messaging market and focus instead on reinforcing positive norms. Known for cultivating effective partnerships, Christene has been tapped to lead national Blue Ribbon Panels, which brought together disparate groups to bring attention to and develop solutions for numerous emerging road safety challenges.
To help build behavior change skills in the next generation, Christene serves on the board of the International Social Marketing Association and previously chaired the professional development committee.