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AI Companions Are Here. And They’re a Risk to Suicidal Youth.

If you or someone you know needs emotional support, you can call, text or chat 988 for free, caring and confidential help. The national helpline is available 24/7 and most people feel immediate relief after calling. AI is suddenly everywhere, and adolescents are rapid adopters. And not just for help…

If you or someone you know needs emotional support, you can…

Kate Merkley

Sara Isaac

4 MIN READ

Why We Need to Kick the Negative Campaign Habit

Speed kills. Alcohol gives you Alzheimer’s. Our climate is hurtling towards…

Sara Isaac

2 MIN READ

What Missouri’s Election Results Can Teach Us About Changemaking at the Local Level

The Internet is teeming with post-election think pieces. Analyses of why…

Meisha Thigpen

3 MIN READ

How to Fight Misinformation Without Making It Worse

I’ve weathered hurricanes in Orlando for 20 years, and Milton was…

Sara Isaac

6 MIN READ

The Surgeon General Just Sounded the Alarm – Parents Are Not Okay. Our Public Health Marketing Needs to Change Accordingly.

Parents in our society are not okay. I’m a parent. I’m…

Karen Ong Barone

5 MIN READ

You’ve Jumped off the Knowledge Train. How Do You Sell It up the Chain?

We often talk to you about awareness campaigns like we’d talk…

Meisha Thigpen

5 MIN READ

You Really Don’t Know

Next time you catch yourself saying, “I know you [think /…

Sara Isaac

5 MIN READ

How the Pandemic Changed Public Health Marketing

We live in an era where you can say “remember the…

Karen Ong Barone

4 MIN READ

Why You Need Me on Your Team

I am an older adult. It shouldn’t be hard to write…

Sara Isaac

2 MIN READ

How to Design a Better How

Most social good campaigns involve asking someone to change something. Eat…

Meisha Thigpen

3 MIN READ

Love Us, Hate Them

As humans, we are driven to be part of an in-group.…

Sara Isaac

4 MIN READ

How to Use Social Norms in Your Next Behavior Change Campaign

The rebel in us may not want to believe it, but…

Karen Ong Barone

4 MIN READ

5 Key Behavioral Insights for 988 Mental Health Outreach

For the past several years, Marketing for Change has been working…

Sara Isaac

6 MIN READ

Boost Your Behavior Change Savvy With Our Best Blogs From 2023

Want to be a smarter change agent? Marketing for Change has…

Sara Isaac

1 MIN READ

Use the “Friday Night” Question to Make Better Content

A large part of my job is looking at content before…

Meisha Thigpen

6 MIN READ

Climate Fatalism Is a Problem. Here’s What You Can Do to Help.

At the Change 2023 social marketing conference last month in Brisbane,…

Sara Isaac

5 MIN READ

Boo! Fear Campaigns – When Do They Work?

If you do drugs you will become an addict and die. …

Karen Ong Barone

3 MIN READ

Looking to Spark Change? Make an Offer. And Make It a Good One.

If you or your organization are in the field of sparking change, the new year is a prime time. You and your team are likely busy mapping out all of the ways that you’ll make an impact. As you do, I’d encourage you to do two things: (1) ask if…

If you or your organization are in the field of sparking…