Change begins with the right people

Data driven but people focused… leads by listening… global speaker and trainer on behavior change marketing… tapped to lead national Blue Ribbon Panels on emerging road safety issues… chief culture keeper… International Social Marketing Association board member

Former Wall Street Journal reporter turned marketer … led original “truth” antismoking effort… frequent speaker across globe on social marketing… member of Social Marketing Quarterly editorial board… lots of creative awards (Silver Anvil, Emmy, Gold Davey, etc.)… too eager to share CrossFit workout exploits

Executive creative director who grew up in design… developed our behavioral-focused branding methodology… honored nationally for explanatory graphics… strategy lead on numerous healthy child initiatives… mother of a pandemic baby… art school grad who is also skilled in math and finance

Former journalist and word nerd turned behavioral science geek… got a second master’s degree at the London School of Economics just for fun… responsible for a successful healthy marriage campaign called I Hate Him So Much… leads team of behavior change strategists and planners.

Creative talent with midwest roots and left-coast experience… hosts “Blooming in Black” podcast… authored award-winning TV spots… strategy lead on health and environment projects… member of International Social Marketing Association… only child who has owned over 50 pets in her lifetime

Former journalist turned media buyer… developed our influencer marketing and user-geneated content strategy… chairs a media buying group for global communication network…managed two-time award winning creative projects… obsessed with maintaining her Kindle reading streak… dog mom of two 

Adept at translating research insights into behavioral strategy … trained ToP Facilitator … started as an M4C intern … blends Old Florida and Cuban roots … married to her high school sweetheart … dog mom to a pandemic pup … takes all competitions very, very seriously … Go Gators

Over 50 published peer-reviewed articles and chapters… numbers nerd with borderline unhealthy affection for data and statistical analysis… energetic, if often frustrated, fantasy sports enthusiast… projects range from promoting health insurance to increasing awareness of heatwaves… dance dad of three… can carry on entire conversations using only quotes from Seinfeld, Hoosiers, or The Lord of Rings Trilogy