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Psychological Profiles of America’s Uninsured and the Messages that Work for Them

Getting uninsured Americans to purchase health insurance from the country’s public…
Aaron Metzger, Ph.D.
11 MIN READ
What Gets the Uninsured to Buy Health Insurance? A Look at the Decision-Making Journey

Last week, we wrote about how cost is THE factor in…
Aaron Metzger, Ph.D.
7 MIN READ
When Cost is THE Conversation: What You Need to Know for 2026 Health Insurance Outreach

Marketing for Change has conducted consumer research for federal and state…
Aaron Metzger, Ph.D.
5 MIN READ
AI Companions Are Here. And They’re a Risk to Suicidal Youth.

If you or someone you know needs emotional support, you can…
Kate Merkley
,
Sara Isaac
4 MIN READ
5 Key Behavioral Insights for 988 Mental Health Outreach

For the past several years, Marketing for Change has been working…
Sara Isaac
6 MIN READ
Is Your Research Lying?

Consumer research is dangerous.  We all know the upside — how…
Peter Mitchell
3 MIN READ
How to Listen to Lies: Decoding What You Hear in Focus Groups

There are a ton of ways to botch a focus group.…
Peter Mitchell
3 MIN READ
Is Screen Time Bad for Kids? It Depends On the Screen

Even before the pandemic, U.S. children spent a lot more time…
Aaron Metzger, Ph.D.
7 MIN READ
Parents Living in Different Worlds: Why Parental Vaccine Hesitancy is So High

Wondering why only half the parents of children newly eligible for…
Aaron Metzger, Ph.D.
6 MIN READ
How COVID-19 is Shaping a New Normal for U.S. Parents

Normal is changing, and now, we have a statistical glimpse of…
Peter Mitchell
5 MIN READ
You are Cursed by Knowledge. Here's What to Do to Break Free.

I work with experts all the time. People who are deeply…
Sara Isaac
5 MIN READ
How to Use Data to Supercharge Your Campaign

A few years ago, data overtook oil as the world’s most…
M4C Team
5 MIN READ
Millennials vs Gen Z: 3 Things to Consider When Recruiting

Nowadays, being a Millennial is like being the popular kid in…
Erin West
4 MIN READ
Hey! Millennial! What’s your deal?

Virginia Vowell is a senior research analyst with Shelton Grp, a Knoxville-based…
Virginia Vowell
6 MIN READ
Why you (once again) did not get your flu shot this year

As we wrap up one of the worst flu seasons in…
Sara Isaac
5 MIN READ
Norms, Nudges, and Nature

The ideas behind Rare’s approach to designing conservation solutions are no…
Katie Williamson
7 MIN READ

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Why You Need Transcreation to Engage Hispanic Audiences

Get a group of Hispanics from different backgrounds together, and they…
M4C Team
2 MIN READ
Are You Ready for Gen Z?

You’ve surely heard all about Millennials and how they ruin everything.…
Francis Diaz Kennedy
2 MIN READ
Why Risk Messaging Is Risky: Lessons from a Shark Attack

I was 14 when a tiger shark attacked teen surfing sensation…
M4C Team
4 MIN READ
How Millennials are Driving Workplace Culture Change

During a recent webinar on workplace culture, the presenter paused and…
Sara Isaac
3 MIN READ
Why Superhero Themes Are Behavior Change Kryptonite

With a massive teacher shortage looming in the Orlando area, the…
Sara Isaac
4 MIN READ
How to Tell If an Agency Really Does Behavior Change

Until just a year or so ago, I often had to…
Sara Isaac
4 MIN READ
To Change Behavior, Stop Caring What People Think.

Common sense tends to tell us the behavior arrow goes one…
Sam Wilson
3 MIN READ
The Diet-Free Diet: Lessons for Behavior Change Marketing

I recently got a chance to have dinner with Brian Wansink.…
Sara Isaac
3 MIN READ
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