Sara Isaac
Author
TOPICS

Speed kills. Alcohol gives you Alzheimer’s. Our climate is hurtling towards catastrophe. Your parenting is ruining your children. For many behavior change agents – who are often deeply concerned about…

I’ve weathered hurricanes in Orlando for 20 years, and Milton was the biggest to head our way. Starting about 48 hours prior, as warming oceans blew Milton up into an…

Next time you catch yourself saying, “I know you [think / feel / believe] that …, ” reel yourself back. Because what comes next? “But …” “I know you …”…

I am an older adult. It shouldn’t be hard to write that. But it is. I’ve long looked a bit younger than my age, even though I’ve never tried to…

Sara Isaac, MSc
Principal + Chief Strategist
Former journalist and word nerd turned behavioral science geek… got a second master’s degree at the London School of Economics just for fun… responsible for a successful healthy marriage campaign called I Hate Him So Much… leads team of behavior change strategists and planners.
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