Sara Isaac
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At the Change 2023 social marketing conference last month in Brisbane, Australia, a worrisome topic popped up: How can we combat climate fatalism? The outlook, admittedly, looks dismal. The Doomsday…

No matter how sophisticated you think you are, you are still naive. Even if you are an expert in your field. Even, in fact, if you are a justice of…

I have yet to meet a human being who loves to be told, in detail, how wrong they are. I know lots of people (including myself) who love to be…

Would you have passed the marshmallow test? What does that say about you as a person? In the famous 1960s experiment, psychologists put a puffy piece of sugar in front…

Sara Isaac, MSc
Principal + Chief Strategist
Former journalist and word nerd turned behavioral science geek… got a second master’s degree at the London School of Economics just for fun… responsible for a successful healthy marriage campaign called I Hate Him So Much… leads team of behavior change strategists and researchers
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