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2 MIN READ

There Are 2 Ways to Ask ‘Why’ – Only 1 Leads to Behavior Change

I recently attended a behavioral science conference filled with more than 200 very smart people dedicated to understanding human behavior. And even here, it happened. After a presentation on Americans’…

4 MIN READ

AI Companions Are Here. And They’re a Risk to Suicidal Youth.

If you or someone you know needs emotional support, you can call, text or chat 988 for free, caring and confidential help. The national helpline is available 24/7 and most…

2 MIN READ

Why We Need to Kick the Negative Campaign Habit

Speed kills. Alcohol gives you Alzheimer’s. Our climate is hurtling towards catastrophe. Your parenting is ruining your children. For many behavior change agents – who are often deeply concerned about…

6 MIN READ

How to Fight Misinformation Without Making It Worse

I’ve weathered hurricanes in Orlando for 20 years, and Milton was the biggest to head our way. Starting about 48 hours prior, as warming oceans blew Milton up into an…

Sara Isaac, MSc

Principal + Chief Strategist

Former journalist and word nerd turned behavioral science geek… got a second master’s degree at the London School of Economics just for fun… responsible for a successful healthy marriage campaign called I Hate Him So Much… leads team of behavior change strategists and planners.

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