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Is Your Research Lying?

Consumer research is dangerous.  We all know the upside — how…

3 MIN READ
How to Listen to Lies: Decoding What You Hear in Focus Groups

There are a ton of ways to botch a focus group.…

3 MIN READ
Is Screen Time Bad for Kids? It Depends On the Screen

Even before the pandemic, U.S. children spent a lot more time…

Parents Living in Different Worlds: Why Parental Vaccine Hesitancy is So High

Wondering why only half the parents of children newly eligible for…

How COVID-19 is Shaping a New Normal for U.S. Parents

Normal is changing, and now, we have a statistical glimpse of…

5 MIN READ
You are Cursed by Knowledge. Here's What to Do to Break Free.

I work with experts all the time. People who are deeply…

5 MIN READ
How to Use Data to Supercharge Your Campaign

A few years ago, data overtook oil as the world’s most…

5 MIN READ
Millennials vs Gen Z: 3 Things to Consider When Recruiting

Nowadays, being a Millennial is like being the popular kid in…

4 MIN READ
Hey! Millennial! What’s your deal?

Virginia Vowell is a senior research analyst with Shelton Grp, a Knoxville-based…

6 MIN READ
Why you (once again) did not get your flu shot this year

As we wrap up one of the worst flu seasons in…

5 MIN READ
Norms, Nudges, and Nature

The ideas behind Rare’s approach to designing conservation solutions are no…

7 MIN READ
Why You Need Transcreation to Engage Hispanic Audiences

Get a group of Hispanics from different backgrounds together, and they…

2 MIN READ
Are You Ready for Gen Z?

You’ve surely heard all about Millennials and how they ruin everything.…

Why Risk Messaging Is Risky: Lessons from a Shark Attack

I was 14 when a tiger shark attacked teen surfing sensation…

4 MIN READ
How Millennials are Driving Workplace Culture Change

During a recent webinar on workplace culture, the presenter paused and…

3 MIN READ
Why Superhero Themes Are Behavior Change Kryptonite

With a massive teacher shortage looming in the Orlando area, the…

4 MIN READ

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