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How to Listen to Lies: Decoding What You Hear in Focus Groups

There are a ton of ways to botch a focus group.…

Peter Mitchell
3 MIN READ
Is Screen Time Bad for Kids? It Depends On the Screen

Even before the pandemic, U.S. children spent a lot more time…

Aaron Metzger, Ph.D.
7 MIN READ
Parents Living in Different Worlds: Why Parental Vaccine Hesitancy is So High

Wondering why only half the parents of children newly eligible for…

Aaron Metzger, Ph.D.
6 MIN READ
How COVID-19 is Shaping a New Normal for U.S. Parents

Normal is changing, and now, we have a statistical glimpse of…

Peter Mitchell
5 MIN READ
You are Cursed by Knowledge. Here's What to Do to Break Free.

I work with experts all the time. People who are deeply…

Sara Isaac
5 MIN READ
How to Use Data to Supercharge Your Campaign

A few years ago, data overtook oil as the world’s most…

M4C Team
5 MIN READ
Millennials vs Gen Z: 3 Things to Consider When Recruiting

Nowadays, being a Millennial is like being the popular kid in…

Erin West
4 MIN READ
Hey! Millennial! What’s your deal?

Virginia Vowell is a senior research analyst with Shelton Grp, a Knoxville-based…

Virginia Vowell
6 MIN READ
Why you (once again) did not get your flu shot this year

As we wrap up one of the worst flu seasons in…

Sara Isaac
5 MIN READ
Norms, Nudges, and Nature

The ideas behind Rare’s approach to designing conservation solutions are no…

Katie Williamson
7 MIN READ
Why You Need Transcreation to Engage Hispanic Audiences

Get a group of Hispanics from different backgrounds together, and they…

M4C Team
2 MIN READ
Are You Ready for Gen Z?

You’ve surely heard all about Millennials and how they ruin everything.…

Francis Diaz Kennedy
2 MIN READ
Why Risk Messaging Is Risky: Lessons from a Shark Attack

I was 14 when a tiger shark attacked teen surfing sensation…

M4C Team
4 MIN READ
How Millennials are Driving Workplace Culture Change

During a recent webinar on workplace culture, the presenter paused and…

Sara Isaac
3 MIN READ
Why Superhero Themes Are Behavior Change Kryptonite

With a massive teacher shortage looming in the Orlando area, the…

Sara Isaac
4 MIN READ
How to Tell If an Agency Really Does Behavior Change

Until just a year or so ago, I often had to…

Sara Isaac
4 MIN READ

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To Change Behavior, Stop Caring What People Think.

Common sense tends to tell us the behavior arrow goes one…

Sam Wilson
3 MIN READ
The Diet-Free Diet: Lessons for Behavior Change Marketing

I recently got a chance to have dinner with Brian Wansink.…

Sara Isaac
3 MIN READ
How Playing Clue Can Win Over Customers

Sorry 80s babies, we’re not talking about the game (but FYI…

Meisha Thigpen
2 MIN READ
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