The rebel in us may not want to believe it, but we humans often do what we do because of what OTHER people are doing. Imagine that feeling when you…

If you do drugs you will become an addict and die.  If you don’t exercise you will be unhealthy and die.  If you text and drive you will crash and…

I’ve talked a lot recently about narrowing your audience. And rightfully so people are asking — what exactly is narrow? How narrow? What criteria should I be using to narrow? …

Twenty years ago I started my career as a graphic designer with a dream (like many other do-gooder creatives) to help nonprofits and social causes. For a while, I volunteered…