Karen Ong Barone
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If you do drugs you will become an addict and die. If you don’t exercise you will be unhealthy and die. If you text and drive you will crash and…

I’ve talked a lot recently about narrowing your audience. And rightfully so people are asking — what exactly is narrow? How narrow? What criteria should I be using to narrow? …

Twenty years ago I started my career as a graphic designer with a dream (like many other do-gooder creatives) to help nonprofits and social causes. For a while, I volunteered…

It happens. You get the creative from your agency (or freelancer or in-house team) and it’s just not right. Your excitement over seeing the drafts quickly turns to dread. Now…

Karen Ong Barone
Principal + Executive Creative Director
Executive creative director who grew up in design… developed our behavioral-focused branding methodology… honored nationally for explanatory graphics… strategy lead on numerous healthy child initiatives… mother of a pandemic baby… art school grad who is also skilled in math and finance
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