I’ve talked a lot recently about narrowing your audience. And rightfully so people are asking — what exactly is narrow? How narrow? What criteria should I be using to narrow? …

Twenty years ago I started my career as a graphic designer with a dream (like many other do-gooder creatives) to help nonprofits and social causes. For a while, I volunteered…

It happens. You get the creative from your agency (or freelancer or in-house team) and it’s just not right. Your excitement over seeing the drafts quickly turns to dread. Now…

Writing to you from a sleep-deprived-doesn’t-even-accurately-define-how-tired-I-am state of mind while on maternity leave with my second child. As I sit breastfeeding with one hand and scrolling through my endless messages…