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5 MIN READ

The Surgeon General Just Sounded the Alarm – Parents Are Not Okay. Our Public Health Marketing Needs to Change Accordingly.

Parents in our society are not okay. I’m a parent. I’m not okay. As I read the new Surgeon General’s advisory on the mental health and well-being of parents, I…

4 MIN READ

How the Pandemic Changed Public Health Marketing

We live in an era where you can say “remember the time before” and people know what you are talking about. The COVID-19 pandemic changed a lot – from how we…

4 MIN READ

How to Use Social Norms in Your Next Behavior Change Campaign

The rebel in us may not want to believe it, but we humans often do what we do because of what OTHER people are doing. Imagine that feeling when you…

3 MIN READ

Boo! Fear Campaigns – When Do They Work?

If you do drugs you will become an addict and die. If you don’t exercise you will be unhealthy and die. If you text and drive you will crash and…

Karen Ong Barone

Principal + Executive Creative Director

Executive creative director who grew up in design… developed our behavioral-focused branding methodology… honored nationally for explanatory graphics… strategy lead on numerous healthy child initiatives… mother of a pandemic baby… art school grad who is also skilled in math and finance

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