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From Insight To Action
A high-level guide for how you deploy the levers of marketing after you’re had your ah-ha moment. Once you know what specific change needs to happen, this short guide shows you how to begin applying the four Ps of marketing – Price, Place, Product and Promotion – to a cause or healthy behavior rather than a commercial product or service. It’s a brief journey map to your post-research, post-Big Idea planning.