A fill-in-the-blank template for planning your own behavior change marketing campaign — from setting measurable objectives centered on target actions (not just awareness or knowledge) to evaluating whether you moved the needle on your behavioral goals.

The template will help make sure your marketing plan:

Incorporates your situational analysis and insights gleaned from research, including a list of major challenges and major assets.
Identifies target actors, their need-states, the target behavior and what behavioral determinants you are leveraging.
Is implemented effectively with a campaign timeline, including roles and responsibilities.