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The Surgeon General Just Sounded the Alarm – Parents Are Not Okay. Our Public Health Marketing Needs to Change Accordingly.

Parents in our society are not okay. I’m a parent. I’m…
Karen Ong Barone
5 MIN READ
Use the “Friday Night” Question to Make Better Content

A large part of my job is looking at content before…
Meisha Thigpen
6 MIN READ
Want to Score Policy Wins? Here’s How to Get Policymakers on Your Team

Imagine you’re a policymaker who needs to make an important decision.…
Mike Reddy
3 MIN READ
Still Doing Fly-Ins for Advocacy? You Might Need a New Flight Path

In a previous life, I recruited thousands of policymakers to give…
Mike Reddy
3 MIN READ
The Dark Side of Gratitude: 3 Reasons NOT to Give Thanks

So much has been written about how gratitude is good for…
Sara Isaac
4 MIN READ
How #BlackOutTuesday Backlash Could be Hurting the Movement

For many, the days since George Floyd’s death feels like a…
Karen Ong Barone
6 MIN READ
Public Health is My Health

You heard her: “There’s no magic bullet.” White House Task Force…
Peter Mitchell
3 MIN READ
You are Cursed by Knowledge. Here's What to Do to Break Free.

I work with experts all the time. People who are deeply…
Sara Isaac
5 MIN READ
Does It Really Take Gillette for Us to Man Up?

Why was it my razor company, and not some progressive politician…
Peter Mitchell
2 MIN READ
If We Want A Healthier Nation, We Need to Talk About Race and Privilege

If you’ve worked in philanthropic spaces long enough, you’ve been there:…
Sara Isaac
5 MIN READ
Can a Bunch of High School Kids Really Make a Difference on Gun Control?

The political landscape is littered with sympathetic gun control advocates vanquished…
Peter Mitchell
3 MIN READ
How to Use Advocacy To Bridge the Divide

The phrase I have heard over and over in liberal circles…
Sara Isaac
4 MIN READ
What Climate Change Advocates Can Learn From 'The Music Man'

When South Miami Mayor Philip K. Stoddard thinks about how to…
Sara Isaac
3 MIN READ
Why Worrying About Climate Change Makes It Worse

The world is going to hell in a hand basket, and…
Sara Isaac
2 MIN READ
The Researchers Who Could Have Predicted the Election

A single theme ran through last week’s IIEX Forum on nonconscious…
Karen Ong Barone
3 MIN READ
You Don't Think Like Your Target Audience

Growing up in a small, rural town in North Florida, climate…
Francis Diaz Kennedy
3 MIN READ

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How to Design an Advocacy Strategy

First recognize this simple truth: The best argument doesn’t always win.
Peter Mitchell
2 MIN READ
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