Getting uninsured Americans to purchase health insurance from the country’s public health insurance exchanges is a win-win. Insurance helps people get and stay healthy along with protecting their finances. It…

Last week, we wrote about how cost is THE factor in how Americans shop for health insurance, driving decisions on if and how they enroll and creating negative perceptions of…

Marketing for Change has conducted consumer research for federal and state health insurance enrollment projects for two decades. Our findings have consistently reinforced one essential rule: cost matters most, no…

If you or someone you know needs emotional support, you can call, text or chat 988 for free, caring and confidential help. The national helpline is available 24/7 and most…