The Insights Center features ideas, tools and resources on applying behavioral science to causes worth caring about. It includes the tools and thinking developed over nearly two decades of building behavior change campaigns and products. We hope they help you and your cause with the art and science of using behavior to spark real change.
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Karen Ong Barone
Principal + Executive Creative Director
At Marketing for Change, she choreographs and/or creates almost all creative, including print, online, mobile, outdoor advertising, social media and branding. A few of her pet projects include promoting healthy marriages via innovative (and humorous) skill-building websites; developing a brand for a global government initiative to help the public be heard; unselling Tampa Bay residents on fertilizer; and reframing driving safety (emphasis on “safety”) as a teen social norm for the Children’s Hospital of Philadelphia.
Karen is backed up by a Bachelor of Fine Arts degree in graphic design from Rochester Institute of Technology. She has a minor in sociology and began her career at a boutique design firm in San Diego. Like any self-respecting artist, she has worked in a coffee shop with a cute name and a sheet music store, after running a camp for neighborhood kids out of her parent’s basement.