The Insights Center features ideas, tools and resources on applying behavioral science to causes worth caring about. It includes the tools and thinking developed over nearly two decades of building behavior change campaigns and products. We hope they help you and your cause with the art and science of using behavior to spark real change.
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Recruiting First Responders for the U.S. Public Health Service
Ready for the newest generation of first responders, the USPHS Commissioned Corps needed help driving their outreach and recruitment efforts forward — and fast. So we designed a website to give professionals in over 30 medical, health, and engineering fields the opportunity to see themselves and their career ambitions in action, all while driving those ready to serve to the coveted “start application” button.
Bringing Emotion and Clarity to Complexity
With high-quality photography and simple animations, we elevated the brand and made the recruitment process clear, simple, and rooted in emotion.
