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Recruiting First Responders for the U.S. Public Health Service

Ready for the newest generation of first responders, the USPHS Commissioned Corps needed help driving their outreach and recruitment efforts forward — and fast. So we designed a website to give professionals in over 30 medical, health, and engineering fields the opportunity to see themselves and their career ambitions in action, all while driving those ready to serve to the coveted “start application” button.

Bringing Emotion and Clarity to Complexity

With high-quality photography and simple animations, we elevated the brand and made the recruitment process clear, simple, and rooted in emotion.