The Insights Center features ideas, tools and resources on applying behavioral science to causes worth caring about. It includes the tools and thinking developed over nearly two decades of building behavior change campaigns and products. We hope they help you and your cause with the art and science of using behavior to spark real change.
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Jeff Weaton
Media and Exposure Director
A former big-agency media buyer now applying that experience to mission-driven work, Jeff brings enterprise-scale rigor and an obsession with the small operational details that decide whether media actually performs. He leads our Media & Exposure Center with a focus on real audience change, not surface-level metrics, working from a local-to-national blueprint that matches high-impact media to real-time community needs.
Over his career, Jeff has managed multi-million-dollar portfolios across a wide range of industries. He built Walgreens’ national immunization campaign around zip-code-level flu data to lift vaccination rates in diverse communities. He scaled national performance media for George Washington University to a 46% year-over-year increase in applicant volume. And he led the media strategy for Morgan Stanley’s “Capitalizing on the Momentum of a Moment” campaign, which won the 2020 Gramercy Institute Corporate Financial Marketing Strategy Award.
A listen-first leader committed to transparency and developing the next generation of leaders, Jeff holds a Bachelor of Business Administration from the University of Connecticut.