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The Insights Center features ideas, tools and resources on applying behavioral science to causes worth caring about. It includes the tools and thinking developed over nearly two decades of building behavior change campaigns and products. We hope they help you and your cause with the art and science of using behavior to spark real change.

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Lisa Cline

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TOPICS
Advocacy Behavior Change Campaigns Behavioral Science Creative Environment Equity Government Health Media & Exposure Non-Profit Reaching Parents Research Strategy View All
2 MIN READ
Writing Marketing Messages: Why It’s Smart to Go Dumb.

You’ve convinced your boss to try out this behavior change thing. Your research is done. Everyone’s bought-off on the strategy. Now, how the blazes do you get your message through?

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