Making your
causes organizations products ideas behaviors people thinking
fun, easy and popular

We are a research and creative agency propelled by behavioral science. Because we believe all real change requires behavior change.

Photos of our people

Where we make change

Through our work across a variety of public health initiatives — healthcare and health insurance enrollment, mental health stigma reduction, end-of-life care, vaccine uptake, childhood hunger, oral health, obesity and nutrition, and suicide prevention — we’ve learned that education, while important, is not always enough to affect behavior change.

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We love the environment. But we don’t expect audiences to feel the same. Most consumers are “conveniently green” and only take action when other needs are also met. So our campaigns for sustainability, climate change, water quality, water conservation, nutrient pollution, and green utilities give audiences something they are already seeking beyond protecting the environment.

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Our work in elections and voting, health access, economic justice and civil rights is focused on equity. And that approach is tied to the definition of equity itself: we prioritize building custom campaigns that address the unique, nuanced needs of historically disenfranchised populations. Rather than stopping at inclusion — only reflecting a population and treating it as a monolith — we design marketing offers directly for target audiences.

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You need new insights and ideas to leverage into interventions, not new reports. Our researchers are integrated with our creative staff and our methods are anchored in our proprietary behavioral approach. The result: Quantitative and qualitative studies that unearth not just audience information but actionable insights for behavior change.

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Our approach focuses first on connection, not convincing, and works toward long term bonds and actions. We help advocacy efforts segment their outreach, then creatively apply behavioral science and economics to transform the dynamic of social good. Our work is about ally acquisition — building the majority you need to win.

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Most of our work is integrated campaigns designed to influence behavior on either a local, state or national level. Our work not only wins awards, but is featured in textbooks and peer reviewed journals. Almost all of our work — from video, web development, animation, research, media buying — is done in-house, so every element of a campaign connects tightly to the other and can be tweaked as we launch.

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Our methodology

Fun, Easy, Popular infographic

Fun, Easy, Popular

Why fun, easy and popular? Because that’s what drives behavior change. Most people adopt new behaviors because they are either fun, easy or popular.

See The Science
Thumbnail for how the game works video 1:00 Play button
How the game works
We even made a card game for our methodology

See how we change the game

  • Identify your challenge
  • Select a strategy
  • Choose tactics
Change the game
FEP game cards Buy the cards

Where do I start?

Plan your own adventure
Rapid Research Review & Synthesis Session

Start out right – deepen your understanding of a challenge and collaborate on the solution. Even invite stakeholders. The more who play the broader the consensus.

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Consumer Research

Segment audiences. Unearth behavioral determinants. Find action triggers. Our approach guides both qual and quant to produce insights that matter.

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Campaign Design

Map a strategy and design an intervention that produces measurable behavioral results. Our design team includes creatives, strategists and product designers

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Create positioning, designs and touch-points that both establish value and motivate action. Our branding is rooted in what people do.

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User Testing

Measure more than first impressions. Understand emotional connections and implications for long-term engagement with a focus on what drives actions.

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Campaign Execution

Harness our in-house team of designers, copywriters, editors, producers, animators, developers, planners, evaluators and managers to bring ideas to life.

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Product Development

Tap our 5-day prototype development sprint to solve challenges with products, or customize and deploy an existing tool for a fraction of the development cost.

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Monitoring and Optimization

Create an optimization loop with our data analytics team, measuring every step in your logic for both evaluation and improvement.

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