Zack Boileau

Co-Director of Research

Trained in journalism with experience in public relations, Zack brings a practitioner's mindset to his role leading both our creative testing and our advocacy research. Since joining Marketing for Change in 2012 after a two-year stint at brand testing giant Millward Brown, Zack has led qualitative and quantitative studies for a wide variety of advocacy, nonprofit, foundation, commercial and government clients on issues such as the environment, financial services, healthcare and safety.


Zack’s work has touched on some of the hottest issues of the day, from suicide to education reform to the Affordable Care Act. Zack has explored the Medicare user experience for the Centers for Medicare and Medicaid Services, defined what “quality of life” means for terminally ill patients for Compassion and Choices, and tracked youth hunger in America for the biennial No Kid Hungry Hunger in Our Schools reports. He uses quantitative data to help advocacy groups find new unexpected allies and helps low-profile issues, like the need for Medicare dental coverage, become more resonate with a broad audience.


An experienced moderator, Zack has facilitated focus groups and conducted in-depth interviews with a wide variety of audiences, from teens to parents to the elderly, from liberals to budget hawks, from doctors to diabetics to the low-income uninsured. People naturally trust his calm and casual demeanor, and quickly open up about the most personal of issues. 


Early in his career, in positions at PR Newswire, Zack also learned the value of data for earned media and he’s often consulted on strategy and planning as well as research and evaluation.  Zack holds a bachelor’s degree in journalism from Ohio University and a master’s degree in Public Communication from American University.