Robert Bailey

Co-Director of Research

With a background that includes economics, polling, corporate branding, and marketing strategy, Robert brings nearly 20 years’ of diverse experience to his role as lead investigator on our research practice. His expertise lies in applying our unique behavior-change framework—one that isolates the key determinants that impact target behaviors—to fuel breakthrough interventions and campaigns. Equally at home talking to scientists, as well as clients who are allergic to math, Robert combines scientific rigor with a marketing practitioners’ mindset. This pairing uncovers often hidden insights that have direct application in-market.   


At Marketing for Change™, Robert has led investigations for clients such as the PEW Foundation, the National Cancer Institute, Safe Kids Worldwide, the Centers for Medicare & Medicaid Services, and the Horizon Foundation. Prior to joining the firm, as a Senior Director in Harris Interactive’s Brand and Communications practice, Robert’s work guided a diverse range of corporate brands, including Campbell’s Soup, Marriott, MasterCard, FedEx, and NASDAQ. His work has been published in peer-reviewed journals and has twice been honored by the Advertising Research Foundation.


Robert holds a bachelor’s degree in economics from the University of Maryland.