Takes into account all behavioral influences.
Commercial market research often focuses on attitudes and perceptions, ignoring broader environmental factors that drive behavior. The public health model tends to emphasize education, awareness, and risk avoidance. Our research approach takes into account all behavioral determinants and helps fuel innovative interventions.
Our research answers not just who, how and when - but also why. Our in-house research runs hundreds of quant and qual studies every year, unearthing deeper motivations by asking and analyzing with the reality of behavior in mind.