Change begins with the right people.

Our Fearless Leaders

Peter Mitchell

Chairman + Chief Creative Officer

Former Wall Street Journal reporter turned marketer ... led original "truth" antismoking effort... founded firm in 2005 after leaving international non-profit .. idea person and copywriter... frequent speaker across globe on social marketing ... member of Social Marketing Quarterly editorial board .. lots of creative awards (Silver Anvil, Emmy, Gold Davey, etc.) ... too eager to share CrossFit workout exploits … terrible dresser ... met wife on plane to Amsterdam

Christene Jennings

Chief Operating Officer

Data driven but people focused… chief culture keeper… oversees the company's day-to-day operations… champions our evolution as a deliberately developmental organization… global speaker and trainer on behavior change marketing… tapped to lead national Blue Ribbon Panels on emerging traffic safety issues… led campaigns on end of life, sex education and clean water… joined agency in 2006 after cutting her teeth in the non-profit world... met husband at punk show as a teenager… plans to be rock star in next life

Karen Ong

Creative Director

Executive creative director who grew up in design… honored nationally for explanatory graphics … took helm of creative team in 2010 … strategy lead on numerous healthy child initiatives … developed our behavioral-focused branding methodology … artist who is actually amazing at math and finance ... trained at RIT as photographer … related to one of Malaysia’s founding fathers … Orange Theory evangelist … doesn’t own a car anymore

Robert Bailey

Co-Director of Research

Economist turned pollster turned social-marketing researcher... would call himself a "data anthropologist" if he knew what it meant... diverse range of assignments spans from promoting Las Vegas tourism to preventing youth suicide... interests include behavioral economics, complexity science and South Park... takes jujitsu as an excuse to wear pajamas in public

Meisha Thigpen

Associate Creative Director

Fresh creative talent with midwest roots and left-coast experience … hosts “Blooming in Black” podcast ... associate creative director since 2017 … authored many of our award-winning TV spots ... strategy lead on many health and environment projects … guided EPA’s Urban Waters initiative … active member of International Social Marketing Association … vegan since 2013 .. biker and hiker ... full of advice on where to hear best live shows in DC … only child who has owned over 50 pets in her lifetime

Sara Isaac

Director of Strategy & Planning

Came to marketing after two decades as reporter and editor … former president of League of Women Voters in Orlando … joined agency in 2007 … leads team of strategists and planners …. runs and edits blog … word nerd with personal feelings about commas and apostrophes … power yoga fanatic but don’t try to make her do yin … recent survivor of raising three teens all at once … getting a master’s in behavioral science just for fun

Zack Boileau

Co-Director of Research

Research geek with a practitioners mindset … leads creative testing and advocacy research practices ... expert moderator and survey designer with an eye for qualitative subtleties and the narrative behind the numbers ... can explain online research methods to your grandmother ... tried journalism and PR before launching a research career ... way too fluent in NFL, NBA and NCAA stats ... rabid Philadelphia sports fan despite growing up in West Virginia and living in DC ... worried EPA may add workspace to Superfund sites

Blaise DuFrain

Sr. Web Developer

Software peddler turned coding ninja … left job at Dell years ago and now leads our development team … Laravel nerd and active open source contributor .. definition of fun includes updating applications, migrating data, and integrating with a new API … can’t make a decision without a spreadsheet … met wife in Irish dance troupe … develops bots in spare time … has numerous kids under 5 (we lost count) … rediscovering Canadian roots as hockey goalie

Maggie Lawrence

Lead Planner, Media Department

Native Floridian and nonprofit do-gooder turned paid media negotiator for good causes … leads agency’s media buying practice … adapts commerce-oriented paid media infrastructure to advance behavior-change goals … knows lots of scary things about Facebook … oversees federal government media campaign targeting voters worldwide … League of Women Voters of Florida board member … obsessed with cats before the Internet thought it was cool … self-appointed staff grammarian … most likely to debate boss … SSDGM

Would you like to chat?

Email us at or call 703-683-2240.