It's not about communication. It's about marketing.
Winning over people is not really about persuasion. A good argument, after all, is just that – an argument. It can be ignored, overshadowed or not truly heard. What gives a new idea life is not logic or wording; it’s connection. Connecting with the core values and needs states of the people you want to influence.
Our approach to advocacy is not simply about communicating bullet points; it is about harnessing and influencing the factors that determine how people listen and react. It’s about affecting what people do.